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Campaign Strategy
The featured projects showcase campaigns developed with an integrated media strategy. The approach for these campaigns focused on maintaining a clear and comprehensive perspective.
In the Spring and Summer of 2020, Congress threatened waving some of the responsibilities of school districts and states to educate students with disabilities due to the disruptions caused by the COVID-19 pandemic. The #MyIDEAmatters campaign mobilized a fight against it.
In December 2020, the National Center for Learning Disabilities (NCLD) hosted the Above and Beyond Annual Benefit, its first virtual benefit, honoring courageous innovators.
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