Above & Beyond Benefit
In December 2020, the National Center for Learning Disabilities (NCLD) hosted the Above and Beyond benefit. The first NCLD virtual benefit, focused on celebrating the stories of the LD community; honoring courageous and innovative educators, administrators and parents/caregivers, who went above and beyond to help children with learning and attention issues through the time of remote learning.
I worked with internal and external teams to organize the promotions and communications strategy in the lead up to event. This includes; facilitating press outreach, digital asset creation, social strategy, email campaign creation and live event support.
Highlights
A big challenge during the planning stages of this event was organizing communications for the virtual component of the benefit, which had live and pre-recorded elements in the outreach considerations.
I worked closely with the production and development team to identify and separate audiences as necessary. It was critical to communicate clearly with the supporters and donors with the appropriate information.
The event was a success, gaining the All of Us Films production team and NCLD a Communicator Award distinction for the way the impactful stories were presented.
Watch the full benefit here.
*Click through the gallery.